Social Media is not just for kids anymore, Study on Boomers use
Are Facebook and MySpace just for GenX and Y’ers? An article from the marketing publication BrandWeek.com covers results of a study of Baby Boomers’ social media habits. If you still think these sites are ONLY for young people, and that Chicago Real Estate buyers are not there, think again.
Some statistics from a new Entertainment Trends in America study by The NPD Group, Port Washington, N.Y…
Social networking sites are being adopted by baby boomers (aged 44-61).
The study surveyed 11,600 consumers online.
41% of baby boomers have visited social networks, such as MySpace or Facebook, and 61% have been to sites with streaming or downloadable video.
over 57% of Web users overall have stopped at social networking sites in the past three months. Baby boomers stopped on average of eight times in that period.
Contact mRELEVANCE for a complete analysis of your Internet markeing strategy and to consult on how you can use Social Media more effectively.
Benefits to Owning a Home
Know Atlanta, a guide for people relocating to Atlanta, recently published seven benefits of owning your own home. The article really gives some good facts and solid numbers that can help individuals decide whether to rent or buy. The article first talks about the benefits of tax breaks on your mortgage, property taxes and other costs involved in buying a home. Also, on average, homes have appreciated about 6.5% each year since 1972 and have appreciated 88.5% on average in the last ten years making buying a home a great investment. The article also reminds homebuyers that their (Continued…)
mRelevance Takes Real Estate Marketing to a New Level
It’s not going to come to a surprise to anyone that home shoppers look online for homes before ever setting foot in a community. With the evolution of the real estate industry making such a drastic shift from traditional media, builders, real estate agents and developers must all learn how to effectively make a presence online. To help real estate professionals with the new demands of the industry, mRELEVANCE, LLC, a joint venture of Flammer Relations, Inc. and MLC New Home Marketing, has been created to offer public relations, internet marketing and social media.
Founded by three MIRMs, Managing Partners Carol Flammer and Mitch Levinson and Senior Consultant Bo Gilbert, this new web 2.0 centered marketing firm offers relevant solutions for building relationships in today’s changing world. Only launched last week at the Southern Building Show in Atlanta, mRELEVANCE is creating a lot of buzz in both the Atlanta and Chicago markets, as the company has offices in both cities. By combining the talents of public relations and social media agency (Continued…)
Web 2.0 is here- Are you ready?
Is your website updated on a regular basis? Are you constantly adding new content about your products & services, company news, etc.? How about search engine optimization? And blogging?
These are the questions you’ll need to be asking yourself if you want to stay relevant as Web 2.0 and social media continue to become more prevalent, and traditional marketing strategies take a back seat.
Continue reading the attachments to hear what others are saying about blogging and other real estate topics and trends…
“If You’re Thinking About Blogging about Real Estate”
Real Central Virginia.com
“Write like a Blogger”
Seth Godin’s blog
“The New World of Web 2.0”
Realty Times.com
